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May 5, 2009
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UNICEF -  RED RIDING TROOPS by asianrabbit UNICEF -  RED RIDING TROOPS by asianrabbit

A series Ad for a Public Service Announcement campaign.
This campaign is to increase awareness about the current global situation in which minors are enlisted into armed groups and included in military activities. It aims to address the ever present need to protect these children from danger, and to provide them with an education and a better future.

The Red Riding Hood character was used as a symbol which stems from children's stories to represent the innocence and vunerability of a child. However, here the representation of the character is slightly warped, as an illustration of the flawed and one-sided perspective that these children are exposed to.

[+] UPDATE
Did a color grading as previous copy
was an export from direct raw.
Color grading and text layout was also
improved for Crowbar submission.

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:iconamritvirk23:
amritvirk23 Featured By Owner Oct 26, 2009  Professional Interface Designer
gr8 work....concept is very clear....keep good work up...:)
Reply
:iconrenez:
Renez Featured By Owner Oct 17, 2009  Professional Photographer
Thumbs Up!!
Reply
:iconcoletrain:
ColeTrain Featured By Owner Jun 11, 2009  Hobbyist Digital Artist
This is really nice. Typographically I like the middle one the best, but I really think that the one on the left is a more striking image and kind of explains the concept better. The only thing that strikes me as a little off concept is that the person in the hood may be a little to old to play the role of a child. Instead of depicting the serious issue of children becoming killers, the pretty woman in a red cloak with a big gun kinda screams fashion or something with utilizing sex appeal and that may not be what your going for.
Reply
:iconarline:
Arline Featured By Owner May 21, 2009   Photographer
great job! :clap:
Reply
:iconeugi-chan:
Eugi-chan Featured By Owner May 21, 2009
It's a fantastic concept with fantastic pictures. The only criticism that I have is that I wish we could see her face in the third photo.
Reply
:iconkevingerarddesign:
KevinGerardDesign Featured By Owner May 21, 2009   Digital Artist
very nice
Reply
:iconpeveus:
Peveus Featured By Owner May 20, 2009
Brilliant!
Reply
:iconinnografiks:
innografiks Featured By Owner May 12, 2009  Professional Interface Designer
Excellently done!!!:thumbsup:
Reply
:iconmadcat7777777:
madcat7777777 Featured By Owner May 12, 2009  Professional Interface Designer
kewl:thumbsup:
Reply
:iconlxrichbirdsf:
lxrichbirdsf Featured By Owner May 10, 2009
Woo...I like the center one, actually I was thinking ur precious one was kinda weird, but this one is nice..haha.
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 11, 2009  Professional Photographer
my precious one?? i dun get it...
Reply
:iconlxrichbirdsf:
lxrichbirdsf Featured By Owner May 15, 2009
Oh, sorry I meant previous..haha
Reply
:iconac1d-warrior:
ac1d-warrior Featured By Owner May 9, 2009   Interface Designer
Hey.... these look realy good... wd...

but there is one thing i would like to say.
out of the three the middle one is the best, why do i say that? Well... because the ones on the side look as if she is torturing them and i dont think that fully sends the message that children are being recruited... What im trying to say is that the torturing makes it look more "mature" if you know what i am trying to say...

Other than that i think its realy well dont...
Reply
:iconac1d-warrior:
ac1d-warrior Featured By Owner May 9, 2009   Interface Designer
woops.... sorry i was meant to write this as a Critique...
Reply
:iconevil-deathfairy:
evil-deathfairy Featured By Owner May 8, 2009  Hobbyist Photographer
Not bad uh...wuhuu~!:shakefist:
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thank you :)
Reply
:iconevil-deathfairy:
evil-deathfairy Featured By Owner May 11, 2009  Hobbyist Photographer
Ure most welcome...:blowkiss: u deserve it..
Reply
:iconangelaacevedo:
angelaacevedo Featured By Owner May 7, 2009  Professional Interface Designer
stunning!
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks :wave:
Reply
:iconaxysses:
Axysses Featured By Owner May 6, 2009  Hobbyist General Artist
Fantastic concept.
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks bro :D
Reply
:iconscrewed-up:
screwed-up Featured By Owner May 6, 2009   Photographer
wow
Reply
:iconpiyo2himi:
piyo2himi Featured By Owner May 5, 2009
Bravo. It caught my attention immediately! :)
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks!! :aww:
Reply
:iconsevenths:
sevenths Featured By Owner May 5, 2009
this is brilliantly made
but it would convey the message better if the little red riding troop was an actual kid... i didnt get that atall untill reading your comment
Reply
:iconthetopcrusader:
thetopcrusader Featured By Owner May 5, 2009
I love this collage - it's very poignant, almost menacing, yet so sad.
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
hey brother! thanks for dropping by~ :hug:
Reply
:iconladyang:
ladyang Featured By Owner May 5, 2009
Great! :D
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thank you, appreciate it! :w00t:
Reply
:iconcathary:
Cathary Featured By Owner May 5, 2009
Brilliant idea.
Reply
:icondigitalvagrant:
digitalvagrant Featured By Owner May 5, 2009  Hobbyist Digital Artist
Now THIS is good advertising. So much of the stuff in the Ad gallery isn't advertising at all, but this is great work. Very strong, get the message across. Excellent.
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thank you, really appreciate it! :glomp:
Reply
:iconrubixcu8e:
rubixcu8e Featured By Owner May 5, 2009
I like the one-point lighting in the images...makes the mood of the images more dramatic.
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks bro! :manhug:
Reply
:icondynsigner:
dynsigner Featured By Owner May 5, 2009
I love it. would be even better if it were to be different person under the hood and victims. =)

just what i think. =) cheers!
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks bro! and thanks for the suggestion, glad you hear some comments from ya :salute:
Reply
:iconhkboy:
hkboy Featured By Owner May 5, 2009
cool
Reply
:iconhexlord:
hexlord Featured By Owner May 5, 2009  Hobbyist Photographer
I like the feel of the photos, well done mate :)
Reply
:iconasianrabbit:
asianrabbit Featured By Owner May 9, 2009  Professional Photographer
thanks dudeeee
Reply
:iconwoddee:
Woddee Featured By Owner May 5, 2009  Professional Photographer
Hmm i think it'll be better if the red is more striking as opposed to a more subdued desat look ^^ It sends a more prominent message across.
Reply
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