A series Ad for a Public Service Announcement campaign.
This campaign is to increase awareness about the current global situation in which minors are enlisted into armed groups and included in military activities. It aims to address the ever present need to protect these children from danger, and to provide them with an education and a better future.
The Red Riding Hood character was used as a symbol which stems from children's stories to represent the innocence and vunerability of a child. However, here the representation of the character is slightly warped, as an illustration of the flawed and one-sided perspective that these children are exposed to.
Did a color grading as previous copy
was an export from direct raw.
Color grading and text layout was also
improved for Crowbar submission.
but there is one thing i would like to say.
out of the three the middle one is the best, why do i say that? Well... because the ones on the side look as if she is torturing them and i dont think that fully sends the message that children are being recruited... What im trying to say is that the torturing makes it look more "mature" if you know what i am trying to say...
Other than that i think its realy well dont...
but it would convey the message better if the little red riding troop was an actual kid... i didnt get that atall untill reading your comment
just what i think. cheers!