UNICEF - RED RIDING TROOPSby ~asianrabbit

Designs & Interfaces / Advertising

A series Ad for a Public Service Announcement campaign.
This campaign is to increase awareness about the current global situation in which minors are enlisted into armed groups and included in military activities. It aims to address the ever present need to protect these children from danger, and to provide them with an education and a better future.

The Red Riding Hood character was used as a symbol which stems from children's stories to represent the innocence and vunerability of a child. However, here the representation of the character is slightly warped, as an illustration of the flawed and one-sided perspective that these children are exposed to.

[+] UPDATE
Did a color grading as previous copy
was an export from direct raw.
Color grading and text layout was also
improved for Crowbar submission.

~amritvirk23 Oct 26, 2009 Professional Interface Designer

gr8 work....concept is very clear....keep good work up...

~Renez Oct 17, 2009 Professional Photographer

Thumbs Up!!

~ColeTrain Jun 11, 2009 Hobbyist Digital Artist

This is really nice. Typographically I like the middle one the best, but I really think that the one on the left is a more striking image and kind of explains the concept better. The only thing that strikes me as a little off concept is that the person in the hood may be a little to old to play the role of a child. Instead of depicting the serious issue of children becoming killers, the pretty woman in a red cloak with a big gun kinda screams fashion or something with utilizing sex appeal and that may not be what your going for.